SGG Press Releases

ASTRALIS CAPITAL AMONG SECOND ROUND INVESTORS AS SPORTS GAMBLING GUIDES RECEIVES AN ADDITIONAL $2M IN FUNDING

Pioneering social media sports marketing company reaches $3.25M in financing following cash injection from gaming industry-focused venture capital firm and other investors.

NEW YORK, June 20, 2022–Sports Gambling Guides (SGG), the elite social media sports marketing company that was recently shortlisted for Sports Affiliate Of The Year at the 2022 SBC Awards, has announced it’s received an additional $2 million in second round funding from investors including Astralis Capital.

Having launched in 2020, SGG was established by a father/son duo and now boasts a young but vastly experienced team of 17 entrepreneurs among its ranks. Offering a bold new take on conventional affiliate marketing, the company specializes in social media and now represents a network of 800+ Twitter and Instagram content creators / influencers with a combined audience of 22+ million followers.

Astralis Capital, meanwhile, is a venture capital firm dedicated to identifying and investing in transformative businesses in the digital gaming space via its Astralis Fund I LP, an iGaming, Sports Betting and Digital Gaming-focused Venture fund, co-managed by Tisno Onggara and Evan Meya. The group’s focus has always been on supporting innovative management teams at compelling early-stage companies, while also providing the strategic guidance and industry connectivity required to help them maximize stakeholder value.

SGG offers a bold new take on conventional affiliate marketing, the company specializes in social media and now represents a network of 800+ Twitter and Instagram content creators / influencers with a combined audience of 22+ million followers.

Given the profile and trajectory of SGG, it’s not hard to see why they were selected by Astralis and others to receive further funding. In the past two years, the company has established itself as one of the three largest U.S. sports gambling accounts on Instagram as well as one of the top 10 on Twitter.

With daily postings that receive millions of impressions in targeted markets across the U.S., SGG has steadily expanded its client database to include big-name sports betting brands like FanDuel, DraftKings, BetMGM, PointsBet and more, as well as leading Daily Fantasy Sports operator, PrizePicks.

With more major partners in the pipeline for 2022, SGG is currently licensed in all legal online betting states in the U.S. and will be looking to expand into more as and when new jurisdictions open up. In addition to its disruptive approach to conventional affiliate marketing, the company has also been praised for the cost-effective nature of its business model and the value it provides to partners.

Troy Paul, Co-Founder and President of Sports Gambling Guides said: “We’re delighted to have been selected for funding by Astralis Capital and many other additional investors. The decision by all of these groups to finance our business is testament to the great work we’ve done so far and the fact that we share a similar vision for growth going forward.

“Over the coming months, we intend to repay the faith investors’ have shown in us by expanding our client database and providing engaging social media content that reaches an even bigger audience. We’re looking forward to running exciting campaigns that return even greater value to our partners.”

Evan Meyer, Managing Director at Astralis Capital Management LP “Since their launch in 2020, SGG has rapidly and judiciously built a significant presence in the affiliate and advertising space. With their expanding product capability set, influencer / follower bases, we believe SGG can be a partner of choice for a wide range of advertisers to reach passionate and loyal sports and gambling enthusiasts”

About Sports Gambling Guides:

Founded by a father/son duo in 2020, Sports Gambling Guides has rapidly established itself as the leading social media affiliate marketing company in the U.S. Made up of a team of 17 visionary entrepreneurs, SGG has redefined the way businesses think about affiliate marketing by making social media its main focus. SGG currently represents or owns a database of over 800 content creators, meaning for its steadily growing stable of advertising partners, one click reaches 22 million sports fans.

Yahoo Finance
Published on Yahoo Finance

SGG ANNOUNCES SOCIAL MEDIA MARKETING AGREEMENT WITH FANDUEL

January 5, 2022

New York, New YorkSports Gambling Guides (SGG) today announced a Social Media Marketing Agreement with FANDUEL to market to SGG’s 10 million sports fan data base via Instagram, Twitter, and other social media platforms.

“Sports Gambling Guides, LLC is proud to announce our continuing relationship with FANDUEL in promoting their products to our millions of avid sports fans”, says Company President Troy Paul (age 24), “FANDUEL has the sports book offerings our fans are asking us for, and we will now feature FANDUEL in our daily sports content showcasing the most exciting sporting events of the day”.

Business Wire noted this major viewing change as early as 11/4/2019 – “A generational shift is happening among sports fans across the major U.S. pro-leagues. Younger fans – Millennials and GenZ – showed a desire to interact with sports content beyond live games and a strong preference for more personalized engagement with content, a shift from the traditional fan and league relationship”.

Troy Paul agrees – “Our fans, average age 21 – 40, are getting their sports scores, information, and video content almost exclusively from Instagram, Twitter, TikTok, Twitch, YouTube, and other social media platforms. It’s delivered in real time and is growing exponentially.”

Social Media marketing appears the most cost-effective way to connect with the new generations of sports fans.

Marketwatch
Published on MarketWatch

MODERN SPORTS BETTORS USE SOCIAL MEDIA EXCLUSIVELY OVER ALL OTHER MEDIA

November 15, 2022

New York, NYNearly 50% of all U.S. legal sports bettors are under age 50. Long gone are the days of sports fans checking box scores in the daily newspaper. This new generation of avid sports fans watch their phones – before – during – and after the games.

According to Business Wire “78% of [Gen Z and Millennials] are ‘dual screening’ while watching live games.” This new era of Sports Media Consumption is changing how Sports Gambling operators such as DraftKings, FanDuel, and BetMGM are marketing their content. Rather than traditional television and radio ads, Sports Book operators are now diving into social media promotions – as exemplified by  leading Sports Gambling Social Media affiliate Sports Gambling Guides.

Mark Paul, CEO
Sports Gambling Guides

“I watch these young men watch sports,” says Mark Paul  – CEO – Sports Gambling Guides, “and they watch their cell phone screens’ incessantly during the game. They are getting the live game score updates, betting odds, in-game new betting points spreads, and live images and videos of the action in real time.”

Modern Sports Bettors are consuming live updates and media content throughout sporting events like never before. According to Business Insider, “being a sports fan is no longer just about the game itself – research shows that fans want to be apart of the narrative. ”Modern Sports Bettors want to be apart of a ‘community’ while enjoying live sports – engaging in comments, forums, and video content throughout NFL, NBA, and NCAAFB events.

“Today’s younger fans are getting their sports information exclusively on social media platforms like TikTok, Twitter and Instagram, and not in the newspaper or via radio talk shows,” says Troy Paul – President – Sports Gambling Guides. We started solely as a Marketing Affiliate for the leading Sports Book Operators such as FanDuel, DraftKings, and BetMGM, but have evolved to now also being a content creator, posting sports content weekly to our 10 million influencer followers in all 50 states.”

The new younger sports fans are watching the game on their phone at the same time as they are watching the TV – changing the way in which Sports Betting companies are marketing their brands to millions of sports fans nationwide.

Published on Yahoo! Finance

SPORTS BETTING ADVERTISING COSTS MUST COME BACK TO EARTH

November 10, 2021

New York, NY – $153.6 million dollars was spent on U.S. online gaming television ads in just Q1 (Neilson).

As competition for client acquisition in the Sports Gambling space heats up with the addition of Caesars Sportsbook, WynnBET, and BarStool Sportsbook – advertising costs are reaching all-time highs.

“This can’t be sustainable” says Troy Paul, (age 24) President, Sports Gambling Guides. “This is another major reason that sports social media marketing is exploding in popularity with Sports Book Operators” says Troy.

Troy Paul, President
Sports Gambling Guides

Social Media advertising is the future of advertising in this space, giving Sports Betting Operators access to millions of targeted sports fans for a fraction of the cost of traditional advertising. It is important for sports fans to not just see gambling ads all the time, as they learn to tune those out. That’s a huge advantage for social media content when its well done, as the “posts” give content the fans want, and they click on the post to receive their sports news, and the latest action on their favorite players and teams.

In a recent EGR Interview, the veteran CEO, Matt Maddox, of famed Wynn Resorts Casinos, agrees with the younger Sports Gambling Media Executive, “Competitors are spending too much to get customers.”

“Younger adult sports fans are watching sports while simultaneously interacting on social media via their cell phones. We give them videos, photos of the top plays, gambling odds, injury reports, and yes, advertisements from the Sports Book Gambling Companies, straight to their cell phones, reaching 7 million avid sports fans in real time,” say Troy Paul, “and we do it for pennies on the dollar compared to traditional advertising costs”.

Instagram, Twitter, TikTok, and Twitch are beneficiaries of the way younger sports fans receive their daily sports content. Something must change to bring advertising costs down to a sustainable price point and social media is the future.

SGG ANNOUNCES NEW BOARD MEMBERE & FINANCIAL ADVISOR CHRIS NORDLING

August 24, 2021

Los Angeles, CA – The American Gaming Association states that gaming in the U.S. is a $240 billion industry, employing 1.7 million people in 40 states, and is experiencing new rapid on-line legal expansion.

Mr. Nordling will assist Sports Gambling Guides’ expansion into new legal sports and on-line casino gambling opportunities.

Chris Nordling, SGG Board Member & Financial Advisor

Mr. Nordling has been in the Casino business for over 40 years, most recently spending 20 years at MGM Resorts.  Mr. Nordling previously was CFO of CityCenter, MGM’s $9.0b integrated resort, as well as CFO of Bellagio, Mirage and President of MGM’s Corporate Entities.

“Sports Gambling Guides, LLC has obtained sports gaming licenses in every legal state, and specializes in new customer acquisition marketing for the premier legal on-line sports betting operators, including DraftKings, FanDuel, and BetMGM . I believe my decades of experience and understanding of the gaming industry will help the company to accelerate its expansion.” said Mr. Nordling.

Company President, Troy Paul, states “The younger generation is getting their sports scores, information, and video content from Instagram, Twitter, TikTok, Twitch, YouTube, and other social media platforms. It’s delivered in real time and is growing exponentially. Mr. Nordling’s extensive experience, combined with our niche in the new social media marketing world allows us to accelerate our national growth plans”.

SPORTS GAMBLING GUIDES, LLC COMPLETES FUNDING ROUND

August 10, 2021

Los Angeles, CA Social Media Marketing and the new era of legal sports betting equals a perfect match.

“It’s not your father’s morning newspaper anymore!” says Troy Paul, President (age 23) of the 2020 formed legal sports gambling- marketing affiliate company. “The younger generation is getting all their sports scores, information, and video content from Instagram, Twitter, TikTok, Twitch, YouTube, and other social media platforms. It’s more fun and all real time,” say Troy.

We are pleased to announce raising $1,250,000 in our first equity offering. We are utilizing this initial funding round to expand our industry leading Social Media presence. We are expanding into entertaining sports themed videos and signed our new spokesperson Matt Lively, @mattblively

The firm provides avid sports fans with up to the minute articles and stats on players and teams that may lead to profitable betting situations, along with the real time odds from multiple online sports bookmakers, ensuring their clients get the best available odds. Having obtained eight sports gaming licenses/permits, they now connect sports bettors to legal on-line sports betting operators such as DraftKings, FanDuel, and BetMGM.

FATHER AND SON TEAM FORM LEGAL SPORTS GAMBLING BUSINESS

February 3, 2021

In years gone by a son would frequently graduate college and enter the family business – but the new era of legal sports betting changed that for 23-year-old Troy Paul.

A 2020 business graduate from N.Y.U., Troy told his Dad “Legal sports betting is going to be huge!” Eleven states have embraced legalizing sports betting, and many others, including New York, about to join the multi-billion-dollar party, with the NBA, NFL also getting on board.

Troy’s father, Mark Paul, is perhaps an unusual Dad…as he is the #1 selling gambling author in the United States with his book The Greatest Gambling Story Ever Told soaring to #1 on Amazon Best Sellers. “At first I was skeptical we could compete with billion-dollar gambling companies, but Troy found a great niche opportunity in the “Affiliate” business marketing model, and we launched Sports Gambling Guides, LLC.

The firm provides avid sports fans with up to the minute articles and stats on players and teams that may lead to profitable betting situations, along with the real time odds from multiple online sports bookmakers, ensuring their clients get the best available odds. Having obtained eight sports gaming licenses/permits, they now receive fees for connecting sports bettors to legal on-line sports betting operators such as Draft Kings and Rush Street.

Troy utilizes all forms of social media marketing, with their Instagram quickly acquiring over 15,000 followers “What do men do in their time off? They watch sports, bet on sports, they live for sports”, says Troy, “and soon they will be legally betting on game day action via their cell phones. It’s an exciting time!”

Troy Paul may be the youngest licensed gambling executive in the United States.

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